The Natural immix Style Guide goes into depth on many subjects, but always ask yourself: Who is going to read this? What do they need to know? How might they be feeling?
Here are the most important things to know.
Company name should always be spelled “Natural immix”
- No capital "i"
Motto: True wealth is good health
- Refer to our products as "organic"
- Refer to all of our products as “made in Canada”
Grammar & Punctuation
- AP Style Guide
- Merriam Webster
- Always use the Oxford comma
- Use emoji (sparingly), but not emoticons
- Limit your use of exclamation points!
The Oxford comma comes before the word “and” in the last item of a list. Though technically optional, it is never wrong to use it, and it removes ambiguity. Therefore, it should always be used.
Incorrect: We ate eggs, toast and orange juice.
Correct: We ate eggs, toast, and orange juice.
Note how “toast and orange juice” sounds like one (kinda gross) item in the Incorrect example.
We can't be that excited all the time.
Common Words & Spellings
Antioxidant or Antioxidants
- No dash
Omega-3 or Omega-3s
- With dash (except when hashtagging: #Omega3)
Good content is:
Voice & Tone
The Natural immix brand voice (think unique personality) is:
- Straightforward & To The Point
- Knowledgeable & Factual
Our tone (think attitude or emotional context) changes depending on the situation, but it's generally informal. We have a very gentle sense of humor, but we value sincerity and compassion above being entertaining.
Our priority is to educate our community of mothers about the wholesome, healthy benefits of Natural immix products, and to establish ourselves as the purest, most natural wellness brand in the world.
Quality - We source the BEST ingredients from all over the world.
At Natural immix, quality is built into the product from its conception and all throughout the manufacturing process. Our focus is to search the world to source the finest natural ingredients and preserve their purity through our unique and stringent practices and procedures. These include not only process control, but also material control to ensure that products are of the highest quality. We make every effort to ensure our products are the most pure and natural ones available.
Safety & Purity - Your safety and health is our number one concern.
Certified by 3rd parties, all products undergo numerous analytical tests starting from raw material sourcing, manufacturing, and packaging, to final product completion in order to ensure purity, potency, efficacy, and safety levels. Being committed to some of the most demanding safety and quality assurance standards in the industry, we are GMP (Good Manufacturing Practices) certified and compliant, and hold a Health Canada Site Licence to import, manufacture, package, and label nutraceuticals, dietary supplements, and natural health products.
Innovation - We are at the forefront of research and product innovation.
Working with high-quality suppliers allows us to select the best raw materials for product formulations. Better sources are just the start of the Natural immix difference. Our experts develop innovative products to meet the specific needs of consumers—innovation is a key part of our company. With superior manufacturing technologies, science-based research, and years of expert formulating capabilities, we formulate innovative products from whole, natural, and fresh raw materials.
Science - Our products are backed by science and we are committed to world-class research.
The driving force of our company is bridging modern scientific research with traditional health remedies to develop innovative products that meet the specific needs of consumers. Our products and formulations are the result of extensive research and the latest in nutritional science, providing some of the most advanced and innovative formulas available, while grounding them in nature’s remedies. Our investment in science and technology has contributed to the development of natural health formulae that are safe, reliable, and effective.